Recommend Reading

There are three categories of knowledge you need for this business: Marketing, Entrepreneurship and Mobile Marketing. Here are some great books in each of these categories that I can recommend reading.

Mobile Marketing:

Mobile Marketing:
Finding Your Customers No Matter Where They Are

by Cindy Krum

The Mobile Marketing Handbook:
A Step-by-Step Guide to Creating Dynamic Mobile Marketing Campaigns, Second Edition

by Kim Dushinski

Mobilized Marketing:
How to Drive Sales, Engagement, and Loyalty Through Mobile Devices

by Jeff Hasen


The Toilet Paper Entrepreneur: The tell-it-like-it-is guide to cleaning up in business, even if you are at the end of your roll
by Mike Michalowicz

The Pumpkin Plan:
A Simple Strategy to Grow a Remarkable Business in Any Field

by Mike Michalowicz


The New Rules of Marketing & PR:
How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

by David Meerman Scott

Duct Tape Marketing Revised & Updated:
The World’s Most Practical Small Business Marketing Guide

by John Jantsch

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