For Entrepreneurs

If you are excited about the possibilities of starting a mobile marketing business, you have come to the right place. Here at the IMMBN you will find what you need to know to get started with a mobile business. From training (the Mobile Marketing QuickStart) to networking to matching up with the right vendor, it is all here.

Dear Mobile Marketing Entrepreneur:

There is almost nothing more exciting than starting a new business, but to be honest it is a little scary too, isn’t it? You want to make sure you are choosing the right industry and business for what you want out of life. You need to know what you are doing in your chosen field and you need to know who to align yourself with in the industry.

And you need to do all this as quickly as possible so you can get your business going.

The International Mobile Marketing Business Network is designed to help you do all that and more. Let me tell you how the IMMBN came to be so you can understand how it can help you.

When my book, The Mobile Marketing Handbook, was published I was so excited. I expected to get asked to speak on mobile marketing (I did); I expected to be hired to help businesses with their mobile marketing strategy (I did); and I expected to work with mobile marketing vendors from around the world (I do).

What I didn’t expect was receiving emails and phone calls nearly every day
from people around the world asking me . . .

“How do I start a mobile marketing business?”

At first I just emailed back with a couple of quick pointers. Then I wrote an ebook and eventually created a 6-week training program all designed to help people start and build a mobile marketing business.

All the while the industry was growing up around me. More mobile marketing training programs were springing up. Many of them with terrific content and lead by honest folks. Some of them pure scams selling nothing but the hype of mobile.

More and more mobile marketing vendors came on the scene offering a wide variety of packages, reseller programs and private labels.

The questions I received started to get more complex. People wanted to know:

  • Which vendor is right for me?
  • How do I price my services?
  • What are my options for a mobile marketing business model?
  • What is the best way to get clients?
  • How do I find case studies and examples?
  • How do I help my clients build their SMS list?
  • Are there other mobile marketing professionals doing what I am doing?

That’s when I realized that I needed to offer more than just my training program. I needed to create something that was bigger than just me. The industry needed an association, a business network for mobile marketing entrepreneurs and professionals. (Yes, the Mobile Marketing Association exists and it is a great organization. It is just not focused on the needs and budget of a start-up entrepreneur.) So I founded the IMMBN.

Let’s talk about what you need to do as a mobile marketing entrepreneur just starting a mobile marketing business.

First you need to learn about mobile marketing. What it is exactly. What the tools are that are in the mobile marketing toolbox. You need to understand the ins and outs of this powerful marketing tool.

Next you need to choose your business model. There are tons of different options and the choice is critical to your success and your happiness. Whether you want to do mobile marketing in Internet marketing style (mobile affiliate marketing, monetizing mobile content or building and selling apps) or by selling mobile marketing to local businesses (text messaging, building mobile websites or creating Google Places listings) the choice is yours.

Aligning with vendors in mobile marketing is your next critical step. You will not be able to do any business in mobile without vendors. Maybe you need a text messaging company to power your clients’ campaigns or a mobile website builder to create amazing and wonderful mobile websites. Quite possibly you need a mobile affiliate network. And whoever you work with you need to know they are above board and follow a strong ethic code. (Believe me, there are some vendors whose ethics would make your skin crawl.)

As you create your business, transitioning from mobile marketing entrepreneur to mobile marketing professional, you will want to have other people with whom you can network, brainstorm and connect. You will not find these people in your local leads group or Chamber of Commerce. There are simply not that many mobile marketing professionals around yet.

The IMMBN offers you help and guidance in all of these areas.

Find out exactly how here:

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