ASBDC Mobile Marketing Resources

This list is based on Kim Dushinski’s presentation at the 2011 ASBDC Conference.

Mobile Marketing Handbook

Mobile Marketing Association

MMA Best Practices

Google Analytics

Mobile Web Site Building Tools

Google Places

SMS is Addictive Blog Post

Recommended Text Messaging Vendors

QR Codes

Mobile Marketer

Sources of Data on Slides:

comScore Reports July 2011 U.S. Mobile Subscriber Market Share

comScore Data: QR Code Use

Pizza Hut list building campaign

Scotty P’s text campaign

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