MOBILE MARKETING RESOURCE LIST:
This list is based on Kim Dushinski’s presentation at the 2011 ASBDC Conference.
Mobile Marketing Handbook
www.mobilemarketinghandbook.com
Mobile Marketing Association
www.mmaglobal.com
MMA Best Practices
www.mmaglobal.com/bestpractices.pdf
Google Analytics
www.google.com/analytics
Mobile Web Site Building Tools
www.mobilemarketingprofits.com/vendors/mobile-web/
Google Places
www.google.com/placesforbusiness
SMS is Addictive Blog Post
http://bit.ly/smsaddictive
Recommended Text Messaging Vendors
www.mobilemarketingprofits.com/vendors/text-messaging/
QR Codes
www.2d-barcodestrategy.com
Mobile Marketer
www.mobilemarketer.com
Sources of Data on Slides:
comScore Reports July 2011 U.S. Mobile Subscriber Market Share
