ASBDC Mobile Marketing Resources

MOBILE MARKETING RESOURCE LIST:
This list is based on Kim Dushinski’s presentation at the 2011 ASBDC Conference.

Mobile Marketing Handbook
www.mobilemarketinghandbook.com

Mobile Marketing Association
www.mmaglobal.com

MMA Best Practices
www.mmaglobal.com/bestpractices.pdf

Google Analytics
www.google.com/analytics

Mobile Web Site Building Tools
www.mobilemarketingprofits.com/vendors/mobile-web/

Google Places
www.google.com/placesforbusiness

SMS is Addictive Blog Post
http://bit.ly/smsaddictive

Recommended Text Messaging Vendors
www.mobilemarketingprofits.com/vendors/text-messaging/

QR Codes
www.2d-barcodestrategy.com

Mobile Marketer
www.mobilemarketer.com

Sources of Data on Slides:

comScore Reports July 2011 U.S. Mobile Subscriber Market Share

comScore Data: QR Code Use

Pizza Hut list building campaign

Scotty P’s text campaign

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